survive.

Another break to share SOJA’s new video “Strength to Survive.” Jacob Hemphill had the following to say about the idea behind the video:  “I had an idea for this earth-versus-man thing. The tree man represents the earth, and he stops us from killing the earth. The video was directed by Joao Gargate, who we met and vibed with at the Sumol Summerfest in Ericeira, Portugal. His clay and photo and ability for creating models out of organics are what drew us to him. His work is amazing.” Without the explanation this video might have seemed like a cartoon but SOJA’s underlying message never wavers and for that, props. enjoy c.

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